Important here was that all activities create a strong sense of identity. At the site, ceramic elements, manufacturing technologies and new system solutions are developed both in structural and functional ceramics. In order to project these aspects in a self-confident way, the facade consists of fine-grained horizontal bands made of light ceramic material. They are deployed in a more lose or dense fashion depending on room use.
Just like an external skin, the facade wraps around the building, which itself is designed as a parallelogram and gives it its unmistakable and dynamic appearance. In order to not to stylistically disturb this clear silhouette, the entire technology for the building was embedded in a deep courtyard on the roof. In 2014, the building was awarded the Thuringian prize for urban planning.