In 2013, they invited a young, upcoming agency by the name of Gewers Pudewill to show their work in a separate exhibition. This great opportunity to present a collection of finished works after five years was gladly accepted and took place at the White Cube of Aedes. In order to let visitors dive into the world of Gewers Pudewill during the exhibition, all major projects and designs were presented along with floor-to-ceiling photographs on the walls. The centre of the room remained free of models or exhibits. Instead, a floating design and seating element consisting of three interwoven rings was used.
Visitors were invited to discover the exhibition on their own terms, take a seat, learn and reflect on the works of Gewers Pudewill. Whether seen in the remote-controlled images on the walls or the moving sequences on the monitors, a good and informative time was had by all. The reduced geometrical aspects of the exhibition were enhanced by the primary colour white. It optimally presented the projects, while underlining the philosophy of Gewers Pudewill.
